What Makes a Pizza Restaurant Truly Authentic
Authenticity is one of the most overused words in hospitality, and one of the hardest to define with any honesty. In the restaurant business, it gets stretched until it means almost nothing. A place hangs a few black and white photos on the wall, prints an Italian flag on the menu, names a pie after Naples, and suddenly calls itself authentic. Diners often go along with it because the signals are familiar and comforting. Yet anyone who has spent real time aro